Colour palette
Six brand roles, straight from the guidelines. Steel blue carries authority without going corporate-cold; sky blue does the work of every CTA, link and partner badge.
The six roles above are the brand truth and are used at full strength for fills, borders, backgrounds and large UI. Where a role is set as small body text or a link directly on a light or dark surface, the site uses a slightly deepened or lightened tint of the same hue so text clears WCAG-AA contrast (4.5:1) — never a different colour family.
Type ramp
Syne for headings, Satoshi (Inter fallback) for body copy, JetBrains Mono for data, labels and anything that reads as a filing reference.
Components
Buttons, badges, form fields and card states, all pulling from the palette above.
Status badges
Form field
Card / hover tile
Dark surface (footer, founder, blog reading band)
"The current high-street formation model overcharges for underdelivered work. Incorpwise is that machine run honestly." — Read more
Voice
Accessible, reliable, Northern-friendly, efficient, never intimidating. Plain English — founders from all backgrounds welcome.
"Forming a company takes 10 minutes. Setting it up properly — bank, insurance, accounting, payroll, address — takes weeks. Unless you use Incorpwise."
"Welcome to Incorpwise. Your company is now formed and your registered address is active. Over the next few days we'll introduce you to our vetted partners for banking, insurance, accounting, and everything else your business needs."
"Cheap formations"— say "fast, properly structured formations"."DIY company setup"— Incorpwise is the done-for-you service."London-based"— Incorpwise is Northern; London goes to Supreme Advisory.